Role of India

The Role of Makhana in India’s Superfood Export Market
Makhana, also known as fox nuts or lotus seeds, has become one of India’s rising stars in the global superfood market. Cultivated mainly in Bihar, this high-protein, low-fat snack is gaining traction in countries like the USA, UK, Japan, and Australia due to its health benefits and gluten-free properties.

The global health and wellness trend has opened doors for Indian makhana exporters. With increasing demand for plant-based and natural snacks, makhana’s export potential is growing rapidly. Indian exporters are now focusing on better packaging, organic certifications, and value-added flavors to appeal to international consumers.

Government schemes like ODOP (One District One Product) and support from APEDA are helping local farmers and exporters scale production and reach global markets. With proper quality control and branding, makhana can emerge as a flagship product of India’s agricultural export portfolio.

For entrepreneurs and businesses in the food export sector, investing in makhana presents a great opportunity. The key lies in ensuring consistency, adopting international food safety standards, and tapping into health-conscious consumer trends. As global consumers move toward healthier snacking options, makhana from India is set to dominate the shelves.